Online transactions may be safer than offline transactions, a change that will affect the entire e-commerce industry.
E-commerce has experienced online payment platforms significant growth. Simply put, more and more people are buying more things online than ever before. Today, the United States has 190 million online buyers, or 80 percent of its informants. E-commerce sales in the U.S. are growing at an annual rate of about 9.5% and are expected to outpace brick-and-mortar sales growth within the next five years. U.S. market research firm EMarketer predicts that e-commerce sales in the U.S. retail industry will grow 15.5 percent year-on-year in 2014 to $304.1 billion, up from $263.3 billion in 2013. The increase means that 20% of the $199.4 billion increase in total U.S. retail sales of consumer goods this year will come from e-commerce. Market research firm Forrester predicts that by 2018, 11% of total U.S. retail sales of consumer goods will come from e-commerce, which means 89% will still happen online and offline. Despite these increases, we are still in the early stages of a transition to online transactions.
The growth of e-information commerce is driven by a number of influencing factors, the first of which is the social factor in China, which is that Internet technology is developing and increasing in popularity. The greater number of different people we have access to the Internet means that the population of online shoppers continues to grow rapidly. Secondly, the management methods and methods of e-commerce are constantly reformed and innovated. Many public companies have launched an exciting, new and convenient online shopping experience. It allows users to receive the goods they need with just a few clicks, and the market price is also very favorable. Etsy, an American arts and crafts e-commerce company, makes it easy for users to browse and buy handicrafts, cultural products mainly from millions of talented craftsmen, and users could not have problems with them before. Wanelo makes online shopping social. The list goes on and on, there is always an e-commerce activity-based experience that adapts to user preferences.
Third, demographic changes are also driving the development of e-commerce. Millennials (millennials) have grown up with the rise of online shopping as a significant part of the population. 80 million millennials in the U.S. spend more money online than any other age group. Among millennials, members of Gen Z (aged 18 to 24) spend almost a tenth of their money on online shopping, a higher percentage of their income. As millennials grow and make money, the money they spend online will increase further.