Google Ads is a paid knowledge advertising network platform. You can choose whether your paid development model is based on clicks or the number of ad impressions.
What is Google Ads
Google Ads is an online advertising platform owned and operated by Google. Ads is also the largest and most widely used online advertising network in the world. Millions use AdWords to advertise online to attract Singapore SEO course new customers and grow their business.
Advertisers who choose to use Google Ads can target users through two main networks: the Search Network and the Display Network. The Search Network is pay-per-click advertising where advertisers bid on keywords relevant to their business and have the opportunity to have those ads shown as part of a search query to users who enter those keywords into Google. Pay-per-click advertising is also called paid search.
The Display Network offers advertisers the option to place visual banner ads on websites that are part of the Display Network. Google's display advertising network reaches about 90% of the world's Internet users,wordpress website building singapore with a wide potential audience.
Which of the following main forms of technical promotion activities does Google Ads have?
1. Text ads
We write ads that appear in search engine results or Adwords affiliate sites to attract clicks.
The billing method is based on your and your competitors' bids. You can set a maximum bid, such as Google PPC Agency Singapore. Google Ads will determine the final price based on your bid and your account’s quality score. If your account quality score is higher than your opponent's, you can get the best ranking at a lower price than your opponent's bid.
Therefore, optimizing your account is one of the key marketing tips for Google.
2. Picture advertising
It refers to a delivery model that appears in the display network of the Google Promotion Alliance, mainly based on the charging model of thousands of impressions CPM or click CPC.
When the webmaster applies for information and obtains the code of the Google Promotion Alliance to place a website, Google will display corresponding product design advertisements based on the main content of its website, and your pictures will be directly invested in their website through advertisements, so that they only need to be displayed Administrative fees will only be charged after 1,000 times or clicks on advertising development, which reduces costs by at least 80%.
3. Other advertising
In addition to the above two common advertising forms, Adwords also has rich media advertising forms such as video ads, Gmail ads, remarketing ads, and online ads.
Remarketing and other skills promoted by Google Ads can greatly improve the conversion rate of our English website and increase sales.
Why promote Google ads?
For some keywords that cannot be optimized and promoted through Google SEO in the short term, but can bring us high-quality traffic, inquiries or orders, we must use Google Ads for keyword placement. With the corresponding landing pages and marketing channels of foreign trade websites, the effect of Google promotion will be very significant. In the early stage, we can recommend that users pay for promotion for about 3 months, and SEO generally takes about 3 months to bring some effect. However, as SEO data improves, we can further reduce the promotion of Google ads.
By:Esther