Undoubtedly, Google is the main focus of SEO optimization.

Nevertheless, it is not the only focus. Bing, Yahoo, and Baidu all have millions of users. Bing not only supports its own search engine, but also Yahoo.

Overall, this is equivalent to Bing occupying 10.4% of the US market share. In terms of share, this is a small fraction, but in reality it represents millions of search engine queries (which are largely overlooked by marketers).

Considering this, here are 8 tips to help you optimize your Bing website.

1. Using Bing Places

Bing Places is the Microsoft version of Google My Business.

The goal is the same, to provide ideal local search results as much as possible.what does kol mean The necessary method is to reward websites that highlight detailed location information.

Another key difference is that, unlike Google, Bing's algorithm takes into account third-party social platforms, such as Facebook's local ranking.

Add your business to Bing Places

Even if you have never used Bing, it is likely that Bing will automatically list your business. If that's the case, then you can claim your business and make necessary modifications.

If you cannot find your business, you can follow the instructions provided by Bing to add it.

validate

The next step in this process is validation. Bing Places needs to send you an authorization code to verify your identity, so that no one can make unauthorized changes to your business.

You can verify through SMS, phone, email, or post.

Publish your business

After verification, your business will automatically be published by Bing.

2. Merge images

High quality images should be highly valued because from the user's perspective, these images are very valuable. The picture can be your office or workplace.

High quality images can create a lasting positive impression and encourage potential users to click and visit your website.

3. Get comments

Nowadays, people tend to review and borrow comments from others before taking action. You can encourage customers to honestly evaluate their experience instead of purchasing or creating false reviews.

Usually, 100 flawless five-star reviews look suspicious.

Occasional negative reviews can actually increase your credibility. In addition,search engine optimization what is comments are a great source of feedback that can help you identify previously unknown issues and provide you with opportunities to solve them.

4. Using social media

The Bing algorithm combines social platforms to determine the quality of content, so please make sure you have a social presence.

For example, Instagram and Pinterest are great platforms for showcasing presence in wedding photography or interior design.

The more social sharing (signals) you receive, the higher your website's ranking on Bing may be.

At the same time, you should avoid the impulse to purchase fans or likes.

Don't outsource your social media. To make social media effective, only business owners or stakeholders can provide authentic voices.

5. Using Old School's page optimization techniques

People generally believe that Bing's algorithms are not as complex as Google's and that Bing relies more on matching keywords for querying.

Using keywords in the title (H1), subtitle (H2), and opening paragraphs still seems to affect Bing SERP.

The same applies to "gasps" that contain specific keywords and keyword density in the text.

By optimizing Bing, it may harm your Google SERP due to different algorithms, which is why Bing is largely overlooked.

6. Tags and categories are also important

Tags and categories make your site easier to be discovered by people with specific search terms.

If your website is using CMS, such as WordPress, adding tags and categories to each page of the website is easy.

In the tags section of the WordPress website, you can add a brief description for each page, which is the best place for you to enter local keywords.

Slug is seen in the URL after the main address (for example: mysite. com/this is is a plug). Bing search engine algorithms will use it to list SERPs.

7. Using Old School's Link Building Technology

The expression of "must deal with inbound links" is similar to that of Google.

The website administrator's guide for Bing is as follows:

The link to your website helps Bing discover new pages on your website. Bing rewards naturally growing links, and over time, content creators add links to other trustworthy related websites to push real users from their website to your website. If strategies are abused, the number and nature of inbound links are exaggerated, such as purchasing links or participating in link programs "Link factories, spam links, and excessive manipulation of links may cause your website to be removed from the Bing index."

However, it is widely believed that the number of links is still driving the development of Bing, perhaps more important than link quality.

In addition, accurately matched anchor text links have a greater weight in Bing than in Google.

It should be noted that excessive use of anchor text (EMAT) links may trigger Google warnings.

8. Accelerate your website

The page loading time will directly affect the user experience. You can use Bing Webmaster Tools to check the page loading time.

If your site does not reach the expected speed, this tool will provide you with improved options, such as using less JavaScript, compressing images, and reducing CSS.

Although Bing and Yahoo have lower market share compared to Google, they still occupy millions of search volumes per day.

Smart search marketers will look for opportunities to capture market share.

Because search engine algorithms work in completely different ways, optimizing Bing carries risks, and to achieve success, you need to maintain a subtle balance between the algorithms.

By:Clement

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